Audiovisual is fundamental. Its importance is in the fact that thanks to technology it is easier to understand a message through audio and image.
The background of the audiovisual world in the media is something that is not often taken into account, but it is of vital importance. How would be an article that talks about a footballer and does not show images of him?
A news item without audiovisuals loses its essence.
It helps us to relate, to put an image or voice in our heads about the news we are reading. We relate news through this.
Photography plays a vital role. There is no human activity that does not use it.
A picture is worth a thousand words.
The image is easy to understand, it is accessible to everyone, regardless of their intellectual and economic level. The image does not give time for reflection or reasoning, as reading a book or a news item might imply. An image is immediate, it addresses emotionality, what is seen or what is interpreted in it. A photo is the singular gaze of a photographer or of the medium that publishes it. But it is also the unique and subjective view of the person who sees it. It is a source of information that aids understanding.
In order to understand the content of a written news item, it is necessary to read it and assimilate it; in photography, it is enough to look at it. If a written news item is complemented with an image, its comprehension and assimilation is much easier in all senses. It puts us in the place of the facts, with the people involved, or even what is happening.
Therefore, photography has a very high communicative value. It is an element that the media use to attract the reader; the more draws the attention the image, the more people will read the news item.
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