Jimena C. Muñoz.
Miguel Ángel M, known as El Rubio, has a huge trajectory as journalist: Telemadrid-Chain Cope-Onda Cero-Europa Press. Collaborator of Punto Radio, Estadio Studio, Marca TV. Currently Deputy Director Real Madrid TV
I understand that you have worked on the radio and now on TV. What are the new possibilities that digital culture presents to television?
Digital culture, rather than contributing to television, is presented as an alternative to it. Such is the case, that the different digital media are already a communication instrument with a capacity of arrival and diffusion that was difficult to believe a few years ago. Digital media present an immediacy and autonomy that make it possible to know the information long before television. In such a way that television is beginning to present itself to us, and increasingly, as a window where the viewer looks for outstanding films, series and documentaries as well as sports broadcasts (which are subject to television rights). But as for the fight for information, digital culture is already imposing itself.
Which journalism do you think is more worked on, the one that existed before or the one of now in relation to the digital age?
I don't think they can be compared, we have to understand journalism at all times and with its circumstances. Technological evolution changes the rules of the game. Now the immediacy prevails over everything while before the detail was more cultivated. What is true is that the journalism of the past was more labored due to the difficulties involved in going on the air as soon as possible , the circumstance is that it does not have to be at odds with the quality of the work whatever the moment .
How do you think the media will evolve in the future?
Today we can see that the digital culture is gaining ground by leaps and bounds. For example, the disappearance of paper is a matter of time (they are not profitable and their newsrooms have fewer and fewer journalists). The only way out for the paper is to modify its contents , the battle for the news , current affairs and it is immediately lost . They must turn towards novel content , great reports or essays and studies . In television, for example, the new platforms are not reflecting the taste of the consumer. Netflix-Amazon have their clear objectives, excellent documentaries, very careful series, movies and sports broadcasts. One day today, a journalist already by himself, becomes a means of communication. With the different platforms that the network offers you, you can communicate, create and generate content. YouTubers right now have taken the traditional world of journalism by storm.
As a journalist, do you think that social networks can change journalism? to be so for better or for worse?
The networks are already changing journalism. So much so, that traditional media create a space to accommodate and know what is spoken and said on the networks. In addition, given the lack of objectivity or editorial tendencies of the different media, the protagonists use their own networks to send their message. The problem with networks is that the line between right and wrong is very fine. There is no control over the veracity of information and ethics in many cases has disappeared.
How do you think the ethics of journalists who work for digital media can be measured?
The journalist's ethics is intrinsic to her person. If a journalist is amoral or lacks ethics, it will be the same in a traditional medium as in a digital one. The measurement will be the same regardless of the medium.
Comments